Festive sale: Amazon, Flipkart and Snapdeal add Rs 22,000 crore to cart

RedSeer said the first few days of this year’s online sale season saw a more explosive start compared to the last year- and is on track to meet its forecast of $4 billion by end of the event

E-tailers go all out to keep sellers happy

E-commerce giants Amazon, Flipkart, and Snapdeal have witnessed blockbuster festive season sales. The pandemic accelerated the shift to e-commerce, with an increasing number of consumers shopping online at a higher frequency.

The online festive sales received a strong response from October 15-19. New estimates by RedSeer Consulting on Wednesday showed that $3.1 billion (Rs 22,000 crore) of goods were sold from brands and sellers in the first 4.5 days of the event. This means 77 per cent of RedSeer’s projected online sales were already achieved during the said timeframe. The firm had earlier projected total festive sales of e-commerce firms to cross $7 billion.

RedSeer said the first few days of this year’s online sale season saw a more explosive start compared to last year — and was on track to meet its forecast of $4 billion by end of the event. This would be a 50 per cent growth compared to the initial festive events hosted last year. Flipkart witnessed at least 40 per cent growth for its flagship festive sale Big Billion Days (BBD) compared to the same event last year, said people in the know. The Walmart-owned firm achieved its target in just three days of the week-long BBD, which ended on Wednesday. In just two days of the BBD, marketplace sellers witnessed the level of growth they had seen during six days of the event last year…Read More

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