Paytm takes the challenge to Google, launches its own mini app store

Paytm is providing listing and distribution of these mini apps from within its app, without any charge

Paytm has taken the challenge to Google’s Play Store by launching its Android Mini App Store, through which it seeks to help developers take their applications to the masses. This is the start-up’s latest move to break Google’s monopoly over distribution of Android applications. Paytm is providing listing and distribution of these mini apps from within its app, without any charge. Developers will be able to give a choice of Paytm Wallet, Paytm Payments Bank, UPI, net banking, and card payments to users.

Mini apps are custom-built mobile websites that give users an app-like experience without requiring an actual download — which will benefit millions of users by helping them save their data and memory. This comes weeks after Google pulled down the Paytm app from its Play Store temporarily, citing violation of its gambling policies.

Food delivery firms Zomato and Swiggy have also hit the pause button on their sports-based cashback games after the tech giant sent them notices for violating Play Store policies related to sports betting activities — which Zomato has termed as ‘unfair’. Media reports suggest Indian start-up founders have joined hands to create an alternative indigenous app store…Read More

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