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BCCI to rake in Rs 5,000-7,000 crore from sale of two new IPL teams

 Bid price for IPL's media and digital rights expected to double to Rs 32,694 crore in 2023

IPL

It will be raining money for the Board of Control for Cricket in India (BCCI), the country’s apex cricketing body, as two new team franchises of the Indian Premier League (IPL) go under the hammer on Monday. The new owners will be declared in Dubai by the end of day.

According to estimates, BCCI is expected to rake in an additional Rs 5,000-7,000 crore from the sale of the two new IPL teams, apart from an additional Rs 450 crore plus from its share of broadcasting and sponsorship revenues in 2022. That’s because the number of matches in the tournament will go up from 60 to 74 next year (due to the number of teams going up from eight to 10). Disney+Hotstar has to fork out Rs 54.5 core per match for beaming and streaming the live matches.

But the big bonanza for both BCCI as well as the franchisees – both new and old – will come from 2023, when the media and digital rights of the IPL will be up for grabs again for a period of five years. The auction, which should begin soon, is expected to see participation from top companies across the globe, now that there will be more teams, more matches and, of course, more earnings on offer....

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