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Facebook changes name to Meta as it refocuses on virtual reality

 The new name reflected its ambitions to build the metaverse, rather than its namesake social media service, said CEO Mark Zuckerberg

Mark Zuckerberg. Photo: Bloomberg

Facebook Inc is now called Meta, the company said on Thursday, in a rebrand that focuses on its ambitions building the “metaverse,” a shared virtual environment that it bets will be the next big computing platform. The name change comes as the world’s largest social media company battles criticisms from lawmakers and regulators over its market power, algorithmic decisions and the policing of abuses on its platforms.

CEO Mark Zuckerberg, speaking at the company’s live-streamed virtual and augmented reality conference, said the new name reflected its ambitions to build the metaverse, rather than its namesake social media service. The metaverse, a term first coined in a dystopian novel three decades ago and now attracting buzz in Silicon Valley, refers broadly to the idea of a shared virtual environment which can be accessed by people using different devices.

“Right now, our brand is so tightly linked to one product that it can’t possibly represent everything that we’re doing today, let alone in the future,” said Zuckerberg. The company, which has invested heavily in augmented and virtual reality, said the change would bring together its different apps and technologies under one new brand. It said it would not change its corporate structure. The tech giant, which reports about 2.9 billion monthly users, has faced increasing scrutiny in recent years from global lawmakers and regulators.


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